Uncover hidden revenue by A/B testing product prices
Looking for an alternative way to increase sales? Use Dexter to run AB tests, raise product prices and unlock additional revenue opportunities.
★★★★★ 4.8 stars from 79 reviews
See Dexter in action
In just three easy steps, you can create a price test in under 60 seconds.
Top DTC brands trust Dexter to price test their products
Launch a test in 60 seconds
Unlike other apps, Dexter prides itself on making it easy and fast to launch and benefit from a price test.
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Step 1
Pick a product
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Step 2
Decide how much you want to increase (or decrease) the price
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Step 3
Pick what fraction of visitors should see the test price
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Step 4
Launch the test and unearth hidden revenue
Price testing that’s easy yet powerful
The traditional ways to price test a product is cumbersome and often yield wrong results. Dexter makes it super simple while giving you statistically significant results.
Simultaneous testing
Test multiple prices for a product at the same time — Dexter splits your live traffic between the original and test price so results reflect real, concurrent buyer behavior.
Simplified analytics
We uncomplicate things – we monitor the revenue per 100 visitors to tell which price is doing well at a glance.
Compatible throughout the test
Dexter is compatible with remarketing & cart recovery – users will see the same price throughout the test.
Will Dexter work for you?
During your first test, we’ll verify whether Dexter is compatible with your Shopify theme and let you know whether we’re a good fit for your store.
Loved by Shopify merchants
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We looked at a bunch of apps to help us run true price A/B testing (not just 1 week of x vs the next week at y like a lot of other apps) but wanted to know how we could test the price of just a single variant. Vivek sent out clear instructions and offered to hop on a call to walk me through in real-time which I gladly took him up.
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Finally, a simple yet accurate way to run an A/B price test that can be done by a Shopify store owner without the need for intricate coding. It's a launch & shoot system. Having said that, there is one thing better than the Dexter App – that's the team behind it. Immediate response and a burning desire to make you succeed and follow up I have seldom experienced.
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Amazing, simple, & fast. The support you get is also phenomenal. If you need to split test your price, (which you always should) use these guys.
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The app is intuitive, simple to use, and allows to test product price very easily which has a tremendous impact over the bottom line. From my experience so far it's also superior to tools like Google Optimize as price testing with Shopify isn't something Optimize can handle without some complexities. The support team is super responsive, professional, and answers any question quickly.
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Great app for A/B price testing. Easy to set up and easy to use. We will definitely continue using this app. The team was also very helpful and responsive to follow-up questions we had about testing.
